Founded by Monique Van in San Diego, California in 2017, Fierce Competitor is a fashion fitness-inspired, technical athletic apparel company for women and men. What started as a far fetched concept, Fierce Competitor Sportswear has become a full fledged online store, Athletic Training Service and Sports Consultant,  serving those in the athletic, competitive, training, fitness and fashion communities.

Our vision for Fierce Competitor Sportswear is to create a movement!  Through carefully selected fitness apparel, branded symbolism, customer social engagement and consumer brand loyalty, we believe we have created a line of apparel/custom apparel that will motivate our customers to achieve their goals and “Life Balance”.  Fierce Competitor Sportswear is more than a place to just purchase athletic gear to work-out in, we wanted to create a socially conscious community, where people could learn how others get motivated, how they train, what they wear, how they stay healthy and most of all, how they succeed in achieving their training and fitness goals. It was also important for us to create authentic relationships with our guests and understand what they are passionate about, how they like to sweat and to help them celebrate their victories!


Fierce competitor sells custom branded sports apparel for elite athletes, sports teams, training, general fitness and just plain fashion forward folks.  Through guest feedback, Fierce Competitor decided to let our clients tell us what they want to wear and see in our store.  All of the staff associated with Fierce Competitor are current or former athletes (Who are use to sweating), so we understand the demands you require in your athletic clothing, but we thought it best that we also heard it from you!


Fierce Competitor mission is to empower and inspire people in reaching their full potential, by providing the right tools, resources, and by encouraging a culture of leadership, goal setting, as well as personal and social responsibility.  Our core values lie in our quality products and staff integrity.  Our character is at the heart of the our company and culture.  

We live the life we have and we love the life we live!   



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